Do Quebec roofers need a French website?

For Quebec customers, the province's language rules call for website and social content to be available in French, and for French to be clearly predominant in commercial advertising. Other languages can also appear. See the OQLF's guidance for businesses.

Should I show my RBQ licence number in my marketing?

Homeowners in Quebec are encouraged by the RBQ to check a contractor's licence, so making your licence status easy to verify is good marketing. Confirm with the RBQ how your licence details should be presented.

Can I market to Quebec from Ontario?

Only if your business is licensed to do the work there and you can serve customers in French. Marketing in Quebec without both creates problems you don't want.

Roofing Marketing Help in Quebec

Quebec is a large roofing market with rules that shape marketing more directly than anywhere else in Canada. Contractors who carry out construction work for others generally need a licence from the Régie du bâtiment du Québec, and the province's language law sets French-first requirements for advertising and websites. A Quebec roofer who builds both into their marketing from the start looks more credible than competitors who bolt them on later.

The Quebec market

Montréal and its suburbs make up the biggest market, with Québec City, Laval, Gatineau, Longueuil, Sherbrooke, Lévis and Saguenay following. Each has its own housing mix and its own search behaviour.

Dense urban areas with attached and multi-unit buildings tend to bring more flat-roof and membrane work, while suburban areas of detached homes lean toward pitched shingle roofs. Decide which of those you want, and market to it by area. Gatineau sits in the Ottawa market, so Gatineau roofers compete with Ontario roofers in search but must still meet Quebec's rules.

Weather and seasons

Quebec has cold, snowy winters and a long cold season, especially outside the St. Lawrence lowlands. Snow load, ice damming and freeze-thaw damage drive winter calls, while the replacement season runs from spring into autumn.

For marketing:

Late winter: French and English pages on ice dams, snow removal concerns and winter leaks; booking campaigns for spring.
Spring: inspections after melt and flat-roof drainage checks.
Summer: peak installation and storm readiness.
Autumn: final installs and review requests before winter.

Rules that shape your marketing

Two regulators matter most, plus the language office.

RBQ licensing. The Régie du bâtiment du Québec says anyone carrying out construction work for others, or having it carried out, needs a licence with the right subclasses unless exempted. The RBQ also encourages homeowners to check a contractor's licence before hiring, so make yours easy to verify.
French language. Quebec's Charter of the French Language, updated by Bill 96, expects French to dominate clearly in your ads and signs, and expects any website aimed at Quebec customers to have a French version. The OQLF publishes guidance for businesses.
Consumer protection. The Office de la protection du consommateur is the place to start before any door-to-door selling.
Workplace health and safety. The CNESST is the body homeowners and property managers may ask about.

We link and summarise these; we don't give compliance advice. Ask the regulator or a lawyer how they apply to you.

Programs

No Quebec program funds roofing directly, as of October 2026. Rénoclimat offers financial help for insulation, airtightness, windows and other energy-efficiency work; from 1 October 2026 the pre-retrofit evaluation became optional and new caps apply. If you do attic insulation, you can mention the program with a link, and tell homeowners to confirm details with the administrator.

How we'd market a Quebec roofing company

French first. Write the website, Business Profile description, posts and ads in French, with English versions where you serve English speakers.
Licence visible. Show your RBQ licence status clearly on the site and in the profile description.
Flat-roof pages for urban areas. If you do membrane work, give it its own pages, aimed at the neighbourhoods where you see it most.
Winter and storm plans. Ice-dam content in winter, storm pages and paused campaigns for summer. Our storm-season playbook applies, written in French.
Reviews in both languages. Reply in the language the reviewer used.

Bilingual reviews and replies

Many Quebec roofers serve both French and English speakers, and homeowners notice which language you reply in. Answer each review in the language the reviewer used, and keep your review request texts in French first, with English where it suits your customers.

Proof

Our published results come from HVAC work, not Quebec roofing. They show the local-search method, as on our results page. See all regions or our services.

Roofing marketing help in Quebec