These guides are the core of Roofer.Help. Each one is written the way a good crew lead explains a job: what to do, in what order, and what goes wrong when a step gets skipped. They are free, they assume no marketing background, and they are honest about what you can do yourself and when it is worth getting help.
-
The roofer's Google Business Profile manual
Work through these eleven steps in order and your roofing company's Google Business Profile will be accurate, within Google's rules and far more convincing to homeowners.
-
Insurance-work marketing basics for roofers
When a homeowner has a claim open, your marketing should explain your role clearly and promise nothing you don't control. This guide covers the pages, scripts and wording that do that.
-
The storm-season playbook for roofing companies
Severe weather sends a burst of homeowners looking for a roofer. This playbook shows how to prepare months ahead, respond in the first 48 hours, and stay inside Google's and Canada's rules.
The Google Business Profile manual
Read this first if calls from Google Maps feel random, or your profile has ever been suspended. It walks through eleven steps, from checking who owns the profile to building a photo habit your crews will actually keep.
You'll learn:
- why your profile name must match your truck and your registration
- which categories help and which only muddy the signal
- when to hide your address and how to draw a realistic service area
- the photo shot list that reassures homeowners most
- the most common suspension traps for roofing profiles
Read it here: the roofer's Google Business Profile manual.
The storm-season playbook
Read this before your next severe-weather season, ideally in the quiet months. It's a three-part plan: what to build ahead of time, what to do in the first 48 hours after a storm, and how to run the weeks that follow.
You'll learn:
- which storm landing pages to write and what goes on them
- how to prepare paused ad campaigns that are approved and ready
- a five-question triage script for the office
- a worked capacity check, so you don't spend past what your crews can do
- the honesty checklist every storm ad should pass
Read it here: the storm-season playbook.
Insurance-work marketing basics
Read this if homeowners with insurance claims are part of your business. It's strictly about marketing: how to describe your role, set expectations and keep misleading phrases out of your ads. It doesn't cover policies, coverage or contracts, and it says so plainly.
You'll learn:
- how to lay out your process in six clear steps
- what goes on a "working with your insurer" page
- a three-sentence phone answer to "will insurance cover this?"
- a table of phrases to remove and why
- follow-up templates that respect Canada's anti-spam rules
Read it here: insurance-work marketing basics.
How to use the guides
Pick one, do the steps, then measure. The guides work best one at a time. Before you start, write down your current numbers: calls from your Business Profile last month, your newest review date and how many storm-week calls went to voicemail last season. Check them again in a month or after the next event.
A practical order for most roofers:
- Fix the profile.
- Start the review routine (it's in the profile manual, step 9).
- Build the storm plan before your next season.
- Add the insurance-work pages if that work is part of your mix.
What the guides don't cover
They are marketing guides, so some topics are deliberately left out. You won't find advice on roofing methods, materials, safety practices, building codes, insurance policies or contracts. Those belong with manufacturers, your provincial safety and licensing bodies, insurers and lawyers. Where a marketing question brushes against one of those areas, the guide says so and points you to the right kind of professional.
When to get help instead
If you've read a guide and know what needs doing but not when you'll find the time, that's where we come in. Our services mirror these guides, so nothing will be unfamiliar. Plans are month-to-month, and prices are on the pricing page. For the regional context, such as which provinces have particular rules on selling door to door or language requirements for advertising, see our regional pages.
Frequently asked questions
Are the guides really free?
Yes. There is no sign-up and nothing to download. Read them, use them and come back to them when the season changes.
Which guide should I read first?
The Google Business Profile manual, unless a storm is forecast this week. Every other piece of marketing sends homeowners to your profile, so it has to be right first.
How often are the guides updated?
When the rules or platforms change in ways that matter to roofers. Each guide shows the date it was last updated at the top.