Results from our HVAC work, read through a roofer's eyes

Why HVAC results are relevant to roofers

Heating and roofing businesses share the same demand pattern. Both depend on local search, both see sudden spikes when the weather turns, both live and die by reviews, and both sell large, infrequent jobs to homeowners who are nervous about getting it wrong.

That means the parts of the work that drove these results carry over: a clean Google Business Profile, service-area pages written for real towns, steady review requests and a phone that gets answered when demand jumps.

CanroHeat.ca: 250% lead growth

CanroHeat.ca grew its leads by 250%. That is a lead number, not a traffic number, which is the measure we push every roofer to watch.

What a roofer can borrow: judge marketing by leads. Then give each service you want more of its own page. A roofer who lumps "repairs, re-roofs, flat roofs, gutters" onto one page competes poorly against one with a clear page for each, written for the homeowner's actual question.

GasBoilers.ca: a division with a strong review base

GasBoilers.ca is a gas-boiler division built for CANRO Heat, serving 26+ BC communities, with a 5.0★ rating from 76+ Google reviews.

What a roofer can borrow: two things. First, a focused division brand can work when a specialty, such as flat or commercial roofing, deserves its own presence. Second, a review base like that comes from asking consistently, not from a one-time push. Our review routine is built on the same habit.

BCWide.ca: 3× leads in 90 days

BCWide.ca tripled its leads in 90 days. Ninety days is about the length of a Canadian roofing peak season, which is why this one is worth a roofer's attention.

What a roofer can borrow: start with what's broken before buying more traffic. Most roofers we talk to have a profile problem, a tracking gap or a voicemail problem that costs them more than any missing ad campaign.

Roma Heating & Cooling: 400% organic traffic growth

Roma Heating & Cooling grew organic traffic by 400% in 12 months. Organic traffic is the unpaid kind: visitors who arrive from search results rather than ads.

What a roofer can borrow: organic search compounds. Pages explaining ice damming, shingle lifespan in your climate or what to do after a windstorm keep attracting homeowners for years, and they support your storm-season campaigns when the weather turns.

CombiBoiler.ca: 300% ROI

CombiBoiler.ca earned a 300% ROI. It also brings in 300+ leads a month and holds 500+ page-1 rankings for combi-boiler searches. It shows what happens when a business owns its specialty in search.

What a roofer can borrow: pick the work you want to be known for and build depth around it. A roofer who wants more metal-roof jobs, for example, needs more than one sentence about metal on the homepage.

What we take from all five

The pattern is the same each time. Fix the foundation, measure the right thing, then add demand.

1. Get the Google Business Profile right.
2. Ask every customer for a review.
3. Build pages for the jobs you want.
4. Prepare for demand spikes before they arrive, as in the storm-season plan.
5. Track calls and booked work, not clicks.

The full list of results is on HVAC.Agency's case studies page. To talk about how this would work for your roofing company, see plans and pricing or reach us through the contact page.