Reviews are where a homeowner decides whether to trust a stranger with their roof. This service gives your company a dependable habit: ask every customer, make it easy, reply to everything. It stays inside Google's rules and Canadian advertising law, so the reviews you earn stick.
What the service is
It is a review request system plus a reply routine, built around how roofing jobs actually end. Roofing has a natural moment for the ask: the walk-around after clean-up, when the homeowner sees the finished roof and the magnet sweep of the driveway.
We write the request texts, set up short links straight to your review form, and train whoever closes out jobs to send them. We also write reply templates you adapt for each review, so nothing sits unanswered.
Who it is for
Roofers who do good work but whose review profile doesn't show it. Common signs:
- fewer than one new review a month during your busy season
- most reviews are older than a year
- a single angry review sits at the top with no reply
- a competitor with less experience has three times your review count
What is included
Five pieces, all short and practical.
- Ask-everyone policy. One written rule: every completed job gets the same request, whether the job went smoothly or not.
- Request templates. A same-day text, a three-day reminder and a version for commercial property managers, each with placeholders such as [Customer first name] and [Street].
- Direct review link. Taken from your Business Profile, shortened and saved on every crew lead's phone.
- Reply templates. For five-star praise, mixed reviews, complaints about clean-up or scheduling, and reviews that may be fake.
- Monthly check. A count of requests sent against reviews received, so you can see where the habit is slipping.
The rules we work within
Two sets of rules matter: Google's and Canada's. Google's content policy for Maps prohibits incentivised reviews, review gating, reviews from people with a conflict of interest such as staff or relatives, and pressuring customers on the spot. Breaking those rules can get reviews removed in bulk.
Separately, the Competition Act prohibits false or misleading representations to the public, which the Competition Bureau enforces. Posting fake reviews, or quoting reviews you can't stand behind in your ads, puts you on the wrong side of that. We only use real reviews, quoted accurately, with the customer's agreement if their name appears.
Timeline
The routine is ready to use in about a week. Templates and links are done in the first few days, and a short training call with your office or crew leads follows.
Results come at the pace of your jobs. A roofer finishing twelve roofs a month who asks every customer can reasonably expect several new reviews a month, though the response rate varies by company and region. We'd rather report the real number than predict it.
How results are measured
We count three things each month. Requests sent, new reviews received and the share of reviews with a reply. Over a season, we also look at the recency of your reviews compared with the three nearest competitors, because homeowners notice when a company's latest review is from two summers ago.
Mistakes to avoid
- Batch-asking once a year. A sudden spike of reviews looks unnatural and can be filtered. Ask job by job.
- Arguing with critics. Thank them, state the facts once, offer a phone call and stop.
- Copy-paste replies. Homeowners can tell. Mention the street, the roof type or the crew lead by first name with permission.
- Paying an outside service for reviews. Purchased reviews violate Google's policy and can mislead consumers.
How this fits with the rest
Reviews feed every other channel. They make your Google Business Profile more convincing, they reassure storm-week callers, and they matter twice as much for insurance-related work, where homeowners are nervous. For proof of what steady reviews can look like, see how GasBoilers.ca reached a 5.0★ rating from 76+ Google reviews, one of the results from our HVAC work.
Frequently asked questions
Can I offer a discount or gift card for a review?
No. Google's content policy prohibits incentives such as payment, discounts or free services in exchange for reviews. Offering them risks having reviews removed.
Can I only ask the customers I know were happy?
No. Asking only satisfied customers is called review gating, and Google's policy forbids it. Ask everyone the same way, and deal with complaints directly when they come.
Should my crew ask in person at the end of the job?
A friendly mention is fine, but don't pressure anyone or stand over them while they type. A text with a direct link, sent the same evening, works better and stays within the rules.
What do I do about a review I think is fake?
Reply calmly and factually, then flag it through your profile. Google decides whether it breaks policy. Never ask staff or friends to post counter-reviews.